Changing Food Habits and Increasing Incomes: Broiler
meat was always considered a delicacy, but as the world becomes more urbanized
and people have more discretionary income, poultry meat is becoming less of a
luxury item and more of a daily necessity.
Domesticated birds or broilers are reared, hatched,
bred, and processed as poultry. Chickens, ducks, turkeys, geese, and other
poultry grew primarily for eggs and meat are included. During the previous two
decades, India's poultry industry has seen major statistical breakthroughs as
well as a total shift in its general structure and functioning. Due to several
integrated participants and significant investment in breeding, hatching,
rearing, and processing activities, it has grown from a simple backyard activity
to a full-fledged commercial business.
India's
Chicken Market Trends: The Poultry
Market in
India is primarily driven by rising consumer health consciousness and an
increasing preference for protein-rich foods. Broiler meat and eggs are also in
high demand due to increased exposure to foreign cuisines, changing consumer
food preferences, and the growing acceptance of non-vegetarian or eggetarian
diets. Furthermore, rising consumer living standards and rising demand for
healthy lifestyles are both important growth drivers. Aside from that, the
Indian government's launch of many initiatives aimed at supporting poultry
farming in the country is also boosting industry growth.
Several
government agencies, including the Department of Animal Husbandry and Dairying,
are launching capital finance programs to help poultry farmers improve their
product quality and educate them. Furthermore, the regional market is being
boosted by the expanding presence of restaurants and fast-food establishments,
as well as the increased use of meat and eggs in both traditional and
international non-vegetarian dishes. Furthermore, the increased popularity of
pre-cooked, canned, processed, and frozen meat products, especially among
consumers with busy lives, is positively boosting product demand in the
country. In addition, the India Poultry Market is likely to be
driven in the coming years by wide product availability through online and
offline organized retail channels, as well as continuing advancements in the
food and beverage sector.
Tyson Foods, Inc., JBS S.A., Pilgrim's Pride Corporation, Wens Foodstuff Group Co. Ltd., BRF S.A., Perdue Farms, Sanderson Farms, Baiada Chicken, Bates Turkey Farm, and Amrit Group are some of the major players in the worldwide Poultry Market.In order to enhance their position in the global market, key players are focusing on strategies such as business and capacity expansions. For example, Pilgrim's Pride Corporation stated in February 2016 that it would invest US$ 190 million in expanding its chicken processing factory in Kentucky, USA.
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