The rise in consumer preference for beer over other
alcoholic beverages is credited with the market's expansion. Beer accounted for
roughly 36% of overall alcohol consumption in 2016, according to the World
Health Organization (WHO). Beer
Market is also attributable to young people's heavy alcohol intake. To
address the increased demand, key firms are focusing on launching new items.
As a result, people's discretionary income has
increased overall. Furthermore, this has resulted in a movement in consumer
tastes, particularly among young, aspiring consumers in developed economies
such as Europe and North America, away from traditional beer and rum and toward
distinct and Beer Market.
Furthermore, beer is a commonly consumed, produced, and traded alcoholic
beverage around the world, which attracts the youth population. Furthermore,
due to ongoing innovation in taste, tastes, packaging, and other areas, the
populace is rapidly gravitating toward sophisticated, moderated, and luxury
beverages.
The beer industry in India is largely concentrated
among a few major firms. United Breweries Limited (UBL) is one of India's most
well-known beer firms. The United Brewery Group's flagship brand, Kingfisher,
is also one of India's most popular beer brands. Under the
"Kingfisher" brand, UBL has roughly eight items that cater to various
pricing ranges and drinking tastes, such as robust or mild. UBL has introduced
premium products like as Kingfisher Ultra Max and Kingfisher Buzz under new
products, contributing to the premium Beer
Market industry's expansion in India.
Anheuser-Busch InBev, Carlsberg Group, Beijing
Enterprises Holdings Limited, The Boston Beer Company Inc., Heineken N.V.,
Dogfish Head Brewery, Diageo Plc., Sierra Nevada Brewing Co., Tsingtao Brewery
Co. Ltd., Oettinger Brauerei, and The Molson Coors Brewing Company are among
the major players in the global beer market.
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