Alcoholic beverages are made by combining ethanol with fermented fruits, grains, and sugar. Wines and ciders are made from fermented fruit, whereas beers and spirits are made from fermented barley and rye, respectively. The alcoholic content and flavour of the beverage are influenced by the amount of time it is aged and the container in which it is fermented. Alcoholic beverages are widely consumed as energising and entertaining beverages.
Innovations
and advancements in the manufacturing of vodka, flavoured wine, beer, and
cocktails, combined with changing consumer lifestyles, beverage preferences,
and an increase in the number of breweries and wineries worldwide, are
assisting the Alcoholic
Beverages Market
growth. Furthermore, demand for premium and super-premium alcoholic beverages
is increasing rapidly in both developed and emerging economies. The rising
popularity of socialising and mid-week/weekend parties among young and working
professionals has also boosted the market.
With
increased urbanisation, premium beverages have become associated with class and
sophistication, leading consumers to seek out unique and innovative drinking
experiences. Alcoholic Beverages
Market
has resulted in a growing interest in experimenting with various flavours of
flavoured alcohols and mixed beverages. Furthermore, factors such as the
expansion of the food and beverage industry, the increasing rate of social
media and internet penetration, and improved distribution and retail channels
are all contributing to market growth.
Anheuser-Busch
InBev SA/NV, Bacardi Limited, Beam Suntory Inc., Constellation Brands Inc.,
Diageo Plc, Heineken Holding NV, Molson Coors Brewing Co., Pernod Ricard SA,
SABMiller Ltd., and Carlsberg group are key players in the global Alcoholic Beverages Market.
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